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Meet the SPARKlers, an outstanding team of graphic designers and custom publishers who make SPARK Publications an award-winning firm.
Our own creative
and technical genius, Larry oversees
creative and production elements for all
more about larry
Official title: creative director
Fun title: humor coach
Our own creative and technical genius, Larry oversees creative and production elements for all graphic and digital design projects. He serves as our research and technology development expert and brings a daily dose of humor and creativity. Prior to joining the firm, he spent 23 years in McClatchy’s custom publishing division where he managed design and production for more than 30 magazine titles.
Hometown: Charlotte, NC
Favorite color: burgundy – the color of love :-)
Favorite treat: Peanut M&Ms (the pound bag please!)
Celebrity doppelganger: Nathan Fillion (according to my wife)
Passion project: I love 3D rendering and animation. That’s why we launched SPARK Digital Designs.
Our chief SPARKler and fearless founder leads our firm’s strategic direction, operations, and sales and marketing efforts.
Official title: president
Fun title: chief sparkler
Our chief SPARKler and fearless founder leads our firm’s strategic direction, operations, and sales and marketing efforts. After putting herself through college, Fabi began her career as a graphic designer. She soon caught the entrepreneurial bug and launched her business in 1998. Responding to needs from the market, the firm evolved into a custom publisher. Fabi has received numerous professional awards over the years. Most recently, she was named Woman Business Owner of the Year by the National Association of Women Business Owners (NAWBO)–Charlotte Chapter, included as one of the 50 Most Influential Women in the Charlotte region by Mecklenburg Times, won the Trailblazer Award at the Greater Women’s Business Council (GWBC) LACE Awards, and was honored as 2015 B2B Marketer of Year by the Business Marketing Association of the Carolinas. She is also publisher of b2bTRIBE magazine, the voice of Charlotte-area entrepreneurs and small business owners, and the author of On Heaven’s Couch, a tribute to her mentor.
Interested in inviting Fabi to speak at your organization’s conference or meeting? Download her speaker sheet and contact us.
Hometown: We moved around a lot when I was a kid, so really it’s where ever I am with my husband.
Favorite colors: purple & jewel tones
Favorite treat: a really good, crunchy potato chip (plain)
Celebrity doppelganger: Anne Hathaway in 20 years
Passion project: growing my business and helping others grow theirs
more about fabi
With her sparkling personality, Christine brings the rain as she goes out and forges new relationships with potential clients.
more about christine
Official title: business development
Fun title: rainmakin' mama
Christine brings the rain as she goes out and forges new relationships with potential clients. She brings not only a sparkling personality but also an entrepreneurial background to the role, which helps her understand our potential clients’ goals and how we can best serve them. Prior to joining the firm, she owned and operated Blue Eagle Global Development where she advised companies on a variety of business matters with a specialty in sales channel development in foreign markets. She and her husband also founded and operated Caromex International prior to selling it in 2010. The daughter of Cuban immigrants, Christine was born and raised in Washington, DC, and is fluent in English and Spanish. She holds a bachelor’s in political science from Tufts University.
If you want to have your company publications and marketing created by the SPARKlers, Christine has several options of how we can help you share your brand’s story.
Hometown: Washington, DC
Favorite color: hot pink
Favorite treat: ice cream
Celebrity doppelganger: that girl who looks like a friend of yours
Passion project: Finding the perfect solution to fulfill a client’s need. It’s a feeling of pure bliss when it all comes together – being able to say, “We can make it happen for you,” and seeing the look of satisfaction on the customer’s face when they see the end result. Magic!
Melisa (or Mel if you prefer monosyllabic names) knows the difference between less than and fewer than, so you don’t have to.
Official title: communications director
Fun title: word nerd
Melisa (Mel for short) knows the difference between less than and fewer than, so you don’t have to worry about it. She serves as in-house editor and account manager for book projects, edits b2bTRIBE magazine, provides editorial support to several other magazines, assists with new client orientation, and handles marketing communications for the firm and its clients. Prior to joining the firm, she was a client as the communications director at the Charlotte Chamber, which published a quarterly business magazine and an annual newcomer guide during her tenure. She began her career at Epley Associates, one of the first public relations firms in North Carolina. And she earned her bachelor’s degree in English and religion from Duke University.
Interested in inviting Melisa to speak at your organization’s meeting? Download her speaker sheet and contact us.
Hometown: Charlotte, NC, the Queen City
Favorite color: any jewel tone
Favorite treat: gluten covered in sugar
Celebrity doppelganger: Mary-Louise Parker
Passion project: I greatly admire entrepreneurs, and helping them tell their stories gives me warm fuzzy feelings. I get to do that through b2bTRIBE magazine and by helping our authors publish their books.
more about mel
For clients who want something especially unique, Jim provides custom illustrations
in a variety of
mediums in addition
to layout and design.
Official title: lead graphic designer
Fun title: doodle doctor
When Jim isn’t doodling in the margins of all his notebooks, he handles graphic design, layout, and production for magazines, books, and marketing projects, as well as custom illustrations for clients who want something especially unique. Prior to joining the firm, he worked for 30 years in publication layout and design, including stints at Detroit Free Press magazine, Copley Chicago Newspapers, and the Charlotte Observer. He earned his bachelor of fine arts at Fort Hays State University.
Hometown: Hill City, KS
Favorite color: orange
Favorite treat: first cup of coffee and conversation with my wife
Celebrity doppelganger: Jackson Pollack
Passion project: observing the world around me, sketching, and painting every day
more about jim
Genna jumps right into projects with a quick and creative mind as she helps our clients establish artistic directions that fit
Official title: junior art director
Fun title: pixel princess
Genna jumps right into projects with a quick and creative mind. She works with our clients to establish an artistic direction that fits with their goals. She handles graphic and digital design and production for client magazines, books, catalogs, microsites, and marketing projects. Prior to joining the firm, she was a graphic designer for the HammockSource where she designed new concepts for various brand promotional materials, including catalogs, ads, billboards, logos, point-of-purchase materials, tradeshow booths, and sales kits, and directed photo shoots and edited brand photography. She earned her bachelor of fine arts in graphic design from Appalachian State University..
Hometown: Greenville, NC
Favorite color: PANTONE 550 U
Favorite treat: any kind of cheese
Celebrity doppelganger: Mandy Moore
Passion project: I love styling and art directing our clients’ photo shoots and having creative input on their projects during the planning stages. The job is extra fun when I can be a collaborative partner with our clients.
more about genna
Our organizational wizard, Sofi
provides production assistance to keep magazine, catalog,
projects on track.
Official title: production assistant
Fun title: organization wizard
Our organizational wizard, Sofi provides production assistance to keep magazine, catalog, and marketing projects on track. And her warm personality and friendly smile bring good cheer to the SPARKlers and our clients. Prior to joining the firm, she earned her bachelor’s degree in elementary education from East Carolina University and taught elementary school for a year. That experience comes in very handy with wrangling creative personalities.
Hometown: Charlotte, NC
Favorite colors: purple and turquoise
Favorite treat: potato chips or mint ice cream
Celebrity doppelganger: Snow White
Passion project: Catalogs are my favorite. It’s like doing a giant jigsaw puzzle with your whole family.
more about sofi