Adam Holden-Bache’s book How to Win at B2B Email Marketing: A Guide to Achieving Success won the gold medal for best business reference book in the 9th annual Axiom Business Book Awards. His book was among 76 medalist representing 17 U.S. states, 2 Canadian provinces, the United Kingdom, and Switzerland selected from nearly 500 entrants. SPARK Publications designed and produced the book.
The Axiom Business Book Awards motto is “success through knowledge.” The contest aims to present the latest and greatest thinking ion a range of business topics to help business professionals succeed in a fast-changing world.
How to Win at B2B Email Marketing is Holden-Bache’s first book and represents years of gathering data and case studies. It guides readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis. It provides insight, tactics, tips, and takeaways that readers can implement to improve campaigns for their business.