BOOK PUBLISHING CASE STUDIES AND TESTIMONIALS
Take Control with Custom Publishing

Publishing a book is a lot like launching a new product. Success hinges on understanding the consumer (the book’s readers), creating a product (the book) that meets their wants or needs, and marketing to them effectively. Here’s how a few of our custom publishing clients created and launched their books.

Adam Holden-Bache

How to Win at B2B Email Marketing: A Guide to Achieving Success

A email-marketing blog turned book now opens doors for national speaking engagements.

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Andria Gaskins

A Second Helping

What began as a cookbook evolved into a sexy novel featuring a chef heroine and her recipes.

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Reginald Bean

Unfinished: 40 Lessons on Purpose, Self, and Becoming a Man

An executive’s volunteer work transformed into a book and national mentoring program.

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Kroghie Andresen

Shorebird Decoys of North Carolina

A beautiful coffee-table book depicts a renowned shorebird collection and explains its significance.

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    “I thought about self‑publishing, and then I thought about working with some of the more traditional publishing, and I started down that
    path in fact. Then I realized they wouldn’t embrace the vision that I had. So custom publishing allowed
    me to use SPARK’s professionalism and their expertise in the process.”

    —Reginald Bean


    Reginald Bean


    Adam Holden-Bache

    Adam Holden-Bache is an entrepreneur and email marketing expert. He wanted to spend more of his time on the national speaking circuit and wanted to publish a book to promote his credentials. Through his company blog, he had shared a wealth of email marketing information over the years. As he was considering his book, he realized he already had most of the content ready in his blog posts. He just needed to put it all together in a more cohesive way and fill in some holes. SPARK Publications provided pre-layout copyediting, cover and page design, page production, proofreading, print management, and e-book conversion. Adam has called his book “the best $20 business card money can buy” because it has opened so many doors for him.


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    “I’ve always found that it’s better to hire experts and let them do what they do best. I didn’t know much about custom publishing, and I knew I’d be better off having someone help me through that process. And in hindsight, hiring SPARK Publications was definitely the right decision.”

    —Adam Holden-Bache


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    “I chose custom publishing because I wanted to maintain full control over the direction of my story. I had a vision for what I wanted to say, and I didn’t want to compromise that. Custom publishing allows me to maintain all the rights to my story and to work directly with the extremely talented people at SPARK Publications during the layout and production of my book.”

    —Andria Gaskins


    Andria Gaskins


    Kroghie Andresen

    Kroghie Andresen is a retired banker, avid hunter, and passionate decoy collector. Over the years, he’s collected more 1,300 decoys from North Carolina and Virginia. With SPARK Publications’ help, he had already published three coffee table books about his collection to educate others on the history and artistry. He approached SPARK Publications again in 2015 to publish a fourth book focusing on shorebird decoys and their carvers. The book would include hundreds of images of decoys, carvers, maps, and the North Carolina coast. SPARK Publications processed the images to make the tone and composition cohesive and to silhouette (cut out the background) of most of the decoys referenced in the book. Without that crucial step, the book would have appeared choppy and unprofessional. The firm also handled cover and page design, page production, hiring and managing the indexer, proofreading, and print management, and designed the book’s website. The final product is a gorgeous opus to coastal Carolina’s folk artisans and the shorebird decoys that endure as their legacy.


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    “I chose custom publishing because complex books with lots of images need a magazine design company. The improvements in publishing technology since my last book were a pleasant surprise, and I look forward to publishing yet another book with SPARK Publications down the road.”

    —Kroghie Andresen