National Pawnbroker magazine goes out quarterly to 1,400 of the National Pawnbrokers Association’s (NPA) members and prospects. These include primarily pawn store owners and their employees. NPA approached SPARK Publications in 2016 in need of a new design firm, but they weren’t yet ready to commit to a full magazine …
Tossing Shirts: Creating the Perfect Catalog Cover Photo
How do you tell a story in a single photo? How can one frozen moment represent the rich experience of a brand? Sometimes it takes a lot of creativity and a whole team of people to implement the brand vision. That was certainly the case with the SPARK Publications’ catalog …
A Photo Composite Helps Tell the Story
The old idiom that a picture is worth a thousand words is only partially true. A picture can also convey a single, powerful word or even a raw, nameless emotion. When that picture is a photo composite—two or more layered images—the effects are multiplied. The image above includes two layered …
Photo Editing Creates a Seasonal Transformation for a Quarterly Magazine
What if your trees have no leaves? Well, you may be in need of some photo editing magic. Magazines and catalogs have long lead times to ensure that each phase of their process allows adequate time to perfect each issue. So they may prepare graphics, photos, and text as much …