There is something deeply valuable in reviewing your life and finding those points of purpose, lessons, heartbreaks, and joys that can be of service to others. I’ve written two memoirs. My first memoir, On Heaven’s Couch: A Journey with My Masterful Mentor, helped me to unravel a life of complexities …
Stacey Simms Celebrates Multiplatform Success
We recently interviewed SPARK Publications author, Stacey Simms, on her multiplatform success with her book The World’s Worst Diabetes Mom. Full interview below. What was the first thing you did when your book came out?I went right to a conference! The timing was perfect. I was speaking at a diabetes conference …
From Blog to Book: How to Transform Your Blog Content into an Expert Publication
Having a successful blog is a powerful marketing asset for entrepreneurs to share content in actionable bites. But their ability to fully inform your audience is limited. If you’ve had a blog for a while, it may be time to build a higher level of credibility through an expertly designed …
Writing Your Book in 2020
At the beginning of a new year, many individuals set their sights on writing and publishing their books. But once the new year begins, life always seems to get in the way. According to U.S. News and World Report, 80 percent of New Year’s resolutions fail by February. As we …
A Year of Fabulous F Words: Riding the Business Ownership Roller Coaster
Fabulous F Words of Business Ownership was released a year ago on October 10. And what a year it has been. The book has racked up numerous awards, including a Platinum MarCom Award and a Silver Communicator Award, and was a finalist in the National Indie Excellence Awards and the …
Niche Magazine Event Marketing: Spotlight on the 2019 Pride Awards
Event marketing is an important (sometimes the most important) part of a niche magazine’s revenue stream. And like so many aspects of communications, events must feed directly into the organization’s broader business goals and mission, while also offering a unique and engaging experience for the key audience. Longtime SPARK Publications …
Sales Tax for Authors: Q&A with a Tax Expert
One of the most frequent questions we get from authors is about charging sales tax on their books. Our standard response is something like, “You must consult a tax expert for definitive advice, but we know that if you have a physical presence in a state, you have established ‘nexus’ …
Wake Forest University Boosts Privately Owned Businesses
Following its win in the Charlotte Business Journal’s annual Family Business Awards, SPARK Publications was invited to join the Wake Forest University Center for Private Business. It’s mission is to “enable privately owned businesses to achieve dreams for their business, family, employees, community, and stakeholders by providing access to industry …
4 Tips to Prepare for a Photoshoot
One of the questions most often asked by our clients and people featured in our clients’ publications is, “How do I prepare for a photoshoot?” The subtext buried in that question is, “How do I look my best on camera?” But there’s more to it than choosing the right outfit …
Library Lovers Day: 6 Tips for Marketing Books to Libraries
We’re all acutely aware that February 14 is Valentine’s Day. Retail establishments began reminding us as soon as they cleared away Christmas decorations. Did you know that in Australia they also celebrate Library Lovers’ Day on February 14? Since we at SPARK Publications also love libraries, we decided to celebrate …
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