Fabi Preslar, president of SPARK Publications, is among 50 of the Charlotte region’s best and brightest leaders who will be honored at Mecklenburg Times’ annual 50 Most Influential Women gala on May 20, 2016. This annual award event was created to spotlight and recognize the important role women play in the greater Charlotte region, in the economy, and in society. The honorees represent the most influential women in business, government, law, education, and not-for-profit fields.
Fabi was nominated for this award as much for her business acumen as for her story of innovation and resilience throughout her journey as a business owner. When asked about SPARK Publications’ growth despite disruption in the media industry, she said, “The secret is knowing your niche, your target audience. Trying to communicate to the masses in this day and age is super expensive and ineffective amongst the thousands of messages each person is exposed to each day. When you can provide value to your audience, you build a tribe, and that tribe needs and wants to hear your knowledge and messages.”
A special section highlighting all the winners will be published in the May 24 edition of the Mecklenburg Times.