This is not a book about the rules. For every rule, there are great leaders who completely ignore it. In spite of the rules, they communicate wonderfully, powerfully, irresistibly. So to worry about the rules is to play it small.


We’re after something more. For the purposes of this book, we call that something more authenticity. The good news is that authenticity is not something you have to learn. You’re born with it. It’s who you are. The bad news is that old habits get in the way.


If there is one thing you should take away from this book it is this: The world doesn’t need you to fit into anything but your own skin. What we need today is not only your deep knowledge, but your experience, insights and stories of what life has taught you.


We need your leadership—which is not an exact or impersonal science. You use what you have. And, for many people, authenticity is the discovery that what they have is more than enough.


In an era of uncertainty, there is no better time to consider the way we communicate. To Say Something Real in our meetings, presentations and conversations. To fire up the overlooked force of Authentic Communication.

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