SPARK Publications won two Silver Awards at the 2018 Business Marketing Association (BMA) of the Carolinas ProAds Awards for stellar design. This annual competition celebrates the region’s best business-to-business marketing design and strategy with proven results. Space exploration influenced this year’s awards gala them—stellar B2B marketing with real-world results. Our winners were b2bTRIBE v6 and the redesign for National Pawnbroker Association’s quarterly magazine.
The objectives for b2bTRIBE v6 included emphasizing the perseverance, resilience, and beautiful diversity of Charlotte’s small business community, particularly given civil unrest locally and nationally in the months preceding. The issue highlighted small business owners (SBOs) from East Charlotte (arguably Charlotte’s most diverse section), developments that may benefit SBOs, and how civil unrest affected small businesses. Including the East Charlotte SBOs who were profiled, one hundred SBOs received free exposure in this edition.
For details on the National Pawnbroker redesign, stay tuned for an upcoming blog post. To view this year’s other winners, visit bmacarolinas.org.