How to Win at B2B Email Marketing

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Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign. How to Win at B2B Email Marketing: A Guide to Achieving Success will guide readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.


How can you win at B2B email marketing? Read this book and learn:


  • Why email = winning
  • How to set and achieve goals
  • How to collect, manage, and grow a high quality, engaged, and responsive contact list
  • Why testing is key to winning
  • Why B2B emails don’t have to be boring
  • How to create messaging that is relevant, personalized, and actionable
  • How to get results that matter

Adam on choosing SPARK Publications
“I’ve always found that it’s better to hire experts and let them do what they do best. I didn’t know much about custom publishing, and I knew I’d be better off having someone help me through that process. And in hindsight, hiring SPARK Publications was definitely the right decision.”

What inspired you to write this book?

I’d been writing about email marketing for blog posts, white papers, and other digital content for years. Aggregating all that material and filling in the missing areas makes a good reference book. I also felt that I’d learned a lot during my decade plusas an email marketer and wanted to share that knowledge with others.

What is your primary goal for this book?

My goal for the book was to help me with my career. I figured it would provide me with new opportunities and validate my professional experience. And even before the book’s release, I’m already seeing the those benefits being realized. I’m already scheduled to do several interviews, I’ve been asked to provide content for other printed and digital publications, I have several speaking opportunities coming up, and I’ll be running email marketing workshops for several notable marketing organizations.

How is your book part of your broader goals?

It’s definitely helping me get exposure and make new connections, which will help personally and professionally. Personally it was something I always wanted to do, and I’m glad I did it. Professionally, the book will help me stand out from the competition and give me a better chance to win new business.

Any advice for other authorpreneurs?

Have a goal for what you are doing. Realize its a lot of work, and get help where you need it whether that’s with design, editing, marketing, or something else. If possible, set aside time strictly for writing and later for managing the post-writing process and marketing. I felt that had I done that better I’d have seen the book come to market more quickly than it did.

What’s next for you?

For now, I plan to get the book in front of as many marketers as possible. And while I do that, I’ll try to come up with an idea for book number two.

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