Graphic Design Firm Evolves to Custom Publishing
A Little Bit Of History
Established by Fabi Preslar in 1998 as a home-based graphic design firm in Charlotte, NC, SPARK Enterprises Inc. grew into SPARK Publications, a custom-publishing design firm with a talented team of industry professionals and over 150 awards.
SPARK Publications serves clients in a variety of sectors, including industry, corporate, associations, trades, and niche markets. Our customers represent a wide range of businesses, including Fortune 100 corporations, national and regional businesses, local publishers, entrepreneurs, and authors. Quality, commitment, and customized solutions are the sparks that transform a client’s visions into beautiful and marketable publications.
Our in-house design team of award-winning professionals brings years of experience from all segments of the publishing industry, including national independent publishers, regional business journals, local lifestyle magazines, and industry organizations. Formally trained with degrees in their respective areas of expertise – including communications, graphic design, and literature – our team provides a design approach that combines elements of classical design and modern innovation into your custom publication.
SPARK Publications’ design philosophy is based on the premise that a successful publication is the result of a partnership between beautiful design and a clear marketing plan. We begin every relationship with an in-depth strategy session involving you and our team because understanding your goals and vision is the cornerstone of our business (success). Once your plan is established, our streamlined internal design and production systems make for a smooth and efficient flow of information focused on meeting your deadlines and established budget. By being organized, we can have more time to focus on meeting your growing needs.
SPARK Publications’ clients are trailblazers, leaders, and experts in their fields who built their reputations on a commitment to hard work, integrity, and ingenuity. They are originals. And our designs reflect that.
Intrinsic within its mission to serve the needs of its customers, SPARK Publications embraces a commitment to serving the community. The company offers reduced rates to nonprofit organizations and takes on pro bono projects each year with a focus on women’s issues and entrepreneurship.
SPARK Publications is a certified Women Business Enterprise and also a family business with two generations involved in daily operations.
What Is Custom Publishing?
Custom publishing is where providing valuable information meets promoting your business. It’s often called content marketing, particularly related to digital mediums. At SPARK Publications, we’re big believers in providing information to audiences in the way they want to receive it and can best absorb it. So there’s a time for digital and a time for print. And as a graphic design firm, we also believe there’s a time for words and a time for images. The core question is what will work best for your audience.
How can we help you share your story?
find out how we can help you share your story and knowledge
