Too many entrepreneurs are stuck in the noisy, high-stakes world of quick wins, gimmicky tactics, and formulaic “solutions” that promise success but rarely deliver. Leaving the Casino is your call to walk away from that table and step into something far more powerful.

This field guide is for the small business owner who’s ready to stop chasing endless growth and start building something meaningful, sustainable, and true to who they are. It’s for those who crave success—but not at the cost of their values, their sanity, or their soul.

Inside, you’ll find clear insights, grounded strategies, and the encouragement to build a business rooted in your expertise, aligned with your life, and designed for long-term impact—not short-term hype. When you’re tired of spending time and money on generic tips, tricks, and hacks, this book shows you a better way.

Jessica Lackey is the founder of Deeper Foundations, where she helps values-driven entrepreneurs grow sustainable, expertise-based businesses with strategic depth and soulful alignment. As a Harvard MBA, former leader at McKinsey and Nike, and certified coach, Jessica has guided over 200 business owners in building companies rooted in purpose and lasting impact.